Wilderness Canoeing in Ontario: Using Cumulative Results to Update Dichotomous Choice Contingent Valuation Offer Amounts

This study used cumulative results to update the distributions from which offer amounts were drawn in a dichotomous choice contingent valuation of user benefits from wilderness canoeing in Ontario’s wilderness parks. An empirical model demonstrates the efficiency gains from using this procedure. Results allow comparison of variation in average daily willingness to pay (WTP) by trip length, indicating decreasing average benefits per trip-day. Two payment vehicles were used. Canoeists indicated ranges of WTPs which conformed to expected hypotheses when the payment vehicle was an increase in general trip costs. However, the same respondents indicated an upper bound on WTP when the payment vehicle was an increase in the provincial park backcountry permit price.